Hi everyone,
This week are talking about the case study I had to work on.
I learned that there is a timing to optimize the visibility of the post on the social media. On Facebook and Twitter 5 PM is the hour during which the audience is the most active. But there is also geographical studies. Eastern and Central USA are the most active population. They combined 80% of the country active on social networks.
I studied how Facebook works. Facebook allows the brand to create their own Facebook pages to be present on this huge platform. Brands can post ads, share links, and images. They can have some feedback from their customers because Facebook analyze the clicks, the likes sharing. In this way it is a good way to know the reputation of the brand by posting on Facebook. It is very important to be close to the customers and social media is the best way to maintain a high level of loyalty from the customers.
I learned from the case study that having "likes" doesn't represent well the impact of the brand. It is very important for the company to be well known. But having likes is different from being famous. a company has to be involved in the user life. It has to make the user participate and relay the posts or ads of the brand. In this way the brand will grow his network and will be more know and powerful because there is a difference between " like" and "I am talking about that". It is better to have reactions and feedback of what you post than just people who likes without giving reasons.
To sum up I would say that the case study was very interesting. I learned a lot from Social Media and I realize the Power of the tools like Facebook or Twitter for the marketers. It is a real gold mine.
This week are talking about the case study I had to work on.
I learned that there is a timing to optimize the visibility of the post on the social media. On Facebook and Twitter 5 PM is the hour during which the audience is the most active. But there is also geographical studies. Eastern and Central USA are the most active population. They combined 80% of the country active on social networks.
I studied how Facebook works. Facebook allows the brand to create their own Facebook pages to be present on this huge platform. Brands can post ads, share links, and images. They can have some feedback from their customers because Facebook analyze the clicks, the likes sharing. In this way it is a good way to know the reputation of the brand by posting on Facebook. It is very important to be close to the customers and social media is the best way to maintain a high level of loyalty from the customers.
I learned from the case study that having "likes" doesn't represent well the impact of the brand. It is very important for the company to be well known. But having likes is different from being famous. a company has to be involved in the user life. It has to make the user participate and relay the posts or ads of the brand. In this way the brand will grow his network and will be more know and powerful because there is a difference between " like" and "I am talking about that". It is better to have reactions and feedback of what you post than just people who likes without giving reasons.
To sum up I would say that the case study was very interesting. I learned a lot from Social Media and I realize the Power of the tools like Facebook or Twitter for the marketers. It is a real gold mine.
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